Author Archives: alex

About Zenith

Zenith is a design consultancy based in Northern Ireland and specialising in web design, Search Engine Optimisation, social media training and are the most complete WordPress specialists in the country. We are a young and vibrant team of creatives that pride ourselves on the level of quality, service and value that we provide for our clients worldwide.

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The Importance of Search Engine Optimisation (SEO) for Local Businesses in 2012.

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The SEO Concept & Marketing in 2012 – The Important of SEO for the Success of Your Local Business

I’ve given a few presentations to groups of professionals in different industries recently in Northern Ireland on the importance of Websites & Search Engine Optimisation this year and I realised that the content and focus for each was almost identical, regardless of the industry or location.

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Posted in Search Engine Optimisation (SEO), Social Media, Web Design | Tagged , , , , , , , , , , , , | 3 Comments

Zeni Photo Landscape & Stock Photography Adds Extra Functionality!

Our goal at Zeni Photo is to always be striving for improvements in functionality and design so that visitors to the website have the smoothest, most enjoyable experience possible. We’ve been adding little bits of functionality to our store during & post launch and will continue to do so in the future to make sure the experience is the best it can be.

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Beautiful Landscape & Stock Photography – Launching Zeni Photo!

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THE LAUNCH OF A NEW CONCEPT IN BEAUTIFUL LANDSCAPE & STOCK PHOTOGRAPHY

Well, this has been a bit of a whirlwind of a launch. On January 4th we decided to take the plunge and create a site we’d been thinking about for well over two years (www.zeniphoto.com). With one thing or another (growing our other businesses, providing work for client, fear) we had held off taking this route for far too long.

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Web Design, Belfast, Northern Ireland

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The best in quality web design services in Belfast, Northern Ireland

Superior quality, service and value. Beautifully designed websites. This is what we’re about at Zenith and is why many of our clients believe we are the best design & marketing company in Northern Ireland. Our web department was the core of our company when we were founded in May 2008 in Belfast, Northern Ireland, and we still put a lot of focus on our web design services but it’s important to note we have built our enviable reputation as one of the best design agencies in Northern Ireland by the development of a unique structure of services which offer clients the ultimate in quality, value and service.

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Posted in Search Engine Optimisation (SEO), Web Design | Tagged , , , , , , , , , , , , | Leave a comment

The 5 Most Common Hurdles to Succeeding in Social Media (For Business)

How to Succeed at social media for business

The 5 Most Common Hurdles to Succeeding in Social Media (For Business)

Content is Key. So how do you find content to post and how do you manage your time efficiently so you don’t have to dedicate hours every day to your social media profiles?

Almost every client we’ve ever had within the ‘Social Media Marketing’ remit has had the same concerns at the inception; actually physically finding content to share – it’s an area that seems eternally confusing for clients. The main concerns tend to centre around the following five aspects, give or take, so hopefully we can help dispel the myth that social media is somehow a headache in terms of creating content for your profiles. It’s really not, if [...]

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Why You’re Failing at Social Media – 7 Steps to Certain Doom

How to Succeed at social media for business

THE REASONS WHY MOST BUSINESSES FAIL AT SOCIAL MEDIA MARKETING

At this stage it still amazes me how many companies (particularly and specifically in the UK & Ireland) are using social media for their business… in completely the wrong way. This is most true for their Facebook profiles, where they are seriously missing the available features at their disposal.

It seems like businesses just don’t care. They are making basic mistakes, day in day out and are either proclaiming themselves to be ‘specialists’ or at least ‘knowledgeable’ in social media. Either that or they’re moaning about how social media ‘doesn’t work for us’ or complaining about how ‘that twat Zuckerburg’ has made billions and somehow using that as a reason not to [...]

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4 Ways to Kill Your Social Media Marketing – With The Wrong Profile

How to Kill Your Facebook Marketing

The Impending Danger Behind the Wrong Facebook Profile Type – The Risk Your Business Takes

This is going to be a short post but one that might just save your social media skin in the future.

It’s focussed solely on the type of profile to use within Facebook and I’m writing this because I see far too many businesses making this reckless, dangerous mistake which could cost them years of hard work. Please don’t let this be you.

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How To Insult a Good Web Company – 4 x Essential Tips to Find The Perfect One

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Don't Be Fooled – Cheap = Cheap

HOW TO INSULT A GOOD WEB COMPANY

It amazes (and disappoints) me if a client makes the statement “that’s very expensive” or “that’s more expensive than x,y,z” with regard to our web or design services. It amazes me because that couldn’t be further from the truth, and it disappoints me because that statement grossly undervalues the quality of the service and design that we provide.

It’s an insult of sorts, although we know it’s never intentional. It’s not necessarily a client’s fault, and it’s very difficult for the client to know the in’s and out’s of what goes into a successful web campaign without us boring them to death with talk of SEO protocols, design [...]

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Posted in Rants, Search Engine Optimisation (SEO), Social Media, Web Design | Tagged , , , , , , , , , , , | 2 Comments

Steve Jobs Tribute – My Top 8 Essential Apple Products

Apple Equipment Reviews

With the announcement late last week that Steve Jobs, undoubtable legend and technological visionary, had decided to retire from his position as Apple CEO, I thought it timely and appropriate to share my thoughts as within our business (and every day regardless) I am always at, with or using an Apple product these days… Pretty much 24/7.

I’m a semi-recent Apple convert. I got my first iPod about 8 years ago but until this year (2011) all I had owned was a couple of iPhones and multiple iPods. Not that I didn’t love them all, but for some reason it took me until this year to make the jump and plunge headfirst into the world of Apple…

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Why We Use WordPress for Content Management (CMS)

Blueprint to website success

Why We Use WordPress for Content Management (CMS) – Easy! here’s why…

I’m not sure if this is ever even an issue with clients but I sometimes feel myself trying to explain why we (more often than not) use WordPress as our designated content management system…Some clients (who are perhaps more tech-savvy) ask specifically for a WordPress CMS right off the bat because they either have experience with the system (and therefore know how intuitive it is to use) or they know some stuff about SEO and know that you can’t really go passed WordPress in terms of making your site as Search-Engine-Loved as possible.

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Posted in Content Management, Search Engine Optimisation (SEO), Web Design | Tagged , , , , , , , , , | 7 Comments

How to Create The Perfect Website – Part 2

Beautiful Websites Northern Ireland

Back with part 2 here… So, last week we covered some of the basic items you’ll need when considering a web presence for yourself or your company. Once you’re ready to start with the process of actually designing and optimising your website for receiving traffic however, what are the key elements you MUST focus on?

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Posted in Content Management, Search Engine Optimisation (SEO), Web Design | Tagged , , , , | 6 Comments

HOW TO CREATE THE PERFECT WEBSITE – PART 1

Advice - Copy

It’s been a while since our last blog – not something we advise in general but we’ve been so busy with client projects (and then Easter and then the birth of my first child) that our own blog has taken a back seat in the last month. I’d like to come back with a blog aimed at Web design for businesses, an overly- confusing area for many of you – let’s see if we can’t help de-clutter the topic for you.

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Posted in Web Design | Tagged , , , , , , | 4 Comments

HOW TO START OUT IN E-COMMERCE & SOCIAL MEDIA IN WEEKS – Case Study

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Have you wondered whether it’s worthwhile to bite the bullet and start a business? Did you have an idea for a business only to let it fade away through inaction and (perceived) lack of time? Well, in that case, you should read this interview we just did with our client, Jenni Reichert, Owner of Baja Baby Gear, a company providing baby equipment rental in Cabo, Mexico.

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SOCIAL MEDIA FOR BUSINESS – INTENSIVE TRAINING COURSE APRIL 2011!

Social-Media-Training

Hi Everyone,

Just a quick heads up about a new training course we’re launching to help businesses get up and running with Social Media. In speaking to a lot of clients recently, we feel that it’s a topic that is confusing a lot of people – We’ve found many business people  just don’t know where to start and yet they want to be able to use social media to help market their company. There also seems to be confusion as to the applicability of social media for certain types of business… Let me clear this up right now and say that ANY company can make Social Media work for them. We’ll show you how to do this in the training based [...]

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Posted in Social Media, Web Design | Tagged , , , | 4 Comments

SOCIAL MEDIA – 4 ESSENTIAL TIPS TO AVOID FAILURE

social media in business

SOCIAL MEDIA – 4 ESSENTIAL TIPS TO AVOID FAILURE

Below is a list of the things you will need to have in place when considering a social media presence for your company. If you don’t, you’re missing out on the fundamentals of Social Media Marketing and I can guarantee you the whole process won’t be as successful as it should be. Social media is like any other part of your marketing strategy; it needs to be planned, measured and improved upon over time so that you optimise your success.

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SOCIAL MEDIA 101 – 7 REASONS TO USE, 5 REASONS IT’S EASY AND 5 ESSENTIAL PLATFORMS

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SOCIAL MEDIA 101 – 7 REASONS TO USE, 5 REASONS IT’S EASY AND 5 ESSENTIAL PLATFORMS

At this stage I’m sure you have all heard of “social media” and “social media marketing” and have, at one point or other considered introducing it as part of your company’s marketing plan. Unfortunately, a lot of the information available out there is misleading, confusing and ultimately off-putting so I wouldn’t blame you if you hadn’t yet taken the plunge.

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Posted in Social Media, Web Design | Tagged , , , , | 5 Comments
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    I was amazed at just how much Zenith could offer me in comparison to their competitors. It was very refreshing to work with a design company that posesses the creative talent to match their technical prowess. Equally impressive is their attention to detail and customer service. An example of this would be the tailored tutorial videos which I recieved free of charge to make sure I was well looked after my new site launched. It was an absolute pleasure to work with Alex and his specialist team and I wouldn't hesitate in recommending them to anyone. — Lee Mitchell, Photographer, http://www.leemitchellphotography.com

    We found Alex and his team to be extremely professional and very easy to work with. Nothing was too much trouble, we were even able to give our creative input on the look and feel we wanted for our website which Alex captured exactly. This standard of service has continued with any changes or amendments needed to the site being dealt with quickly and efficiently. For value for money, quality and service we have no hesitation in recommending Zenith Design Studios. — Catherine Regan, http://www.thepottedhen.co.uk

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